Use high-quality images - and the optimum number of images will vary depending on which category you are selling in.Carefully include all relevant item specifics relating to your product.At Frooition, we will always recommend that you: Listing optimisation can mean many different things, depending on the categories you are selling.
The first challenge is to make sure your listings are optimised for search. As a result, once successful listings are often left to wither on the vine. Unfortunately, we know that many sellers read these updates but fail to act on them. Nobody wants to hear this, but on a fluid and highly competitive marketplace like eBay, regular listing optimisation is essential if you want to stay ahead of the game.ĮBay listing optimisation starts with staying up to date with eBay’s regular seller updates. These include organic listing optimisation (think SEO for eBay), paid promotion, and conversion enhancement. There are three routes eBay sellers should take if they are experiencing a rapid decline in sales. It was a problem with the sellers’ listings. After putting our collective heads together, we all came to the same conclusion. While we researched the problem, we reached out to other experts in the field, who confirmed that they had heard a similar story from many of their clients. In some cases, it was almost as if listings had disappeared entirely from the marketplace. So could eBay sales just be returning to their pre-pandemic levels as the high street reopened to customers? But as we dug deeper into their sales figures, it became clear for many sellers this decline in sales went beyond the peaks and troughs of, albeit an unusual, trading period. As high street stores closed their doors during the lockdown, many only retailers enjoyed an incredibly buoyant period. Initially, we thought the pandemic was to blame. So what’s going on with eBay? Why have my eBay sales declined? This comment set off alarm bells at Frooition HQ. Many eBay sellers have been telling us recently, “My eBay sales have fallen off a cliff.” However, not all sellers are enjoying an uptick in sales. With 29 million customers using eBay’s UK platform every month, an increase of 5 million on pre-pandemic levels, eBay is “red hot” at the moment. As eBay design and optimisation experts, it is our job to gauge the temperature of the online marketplace and recommend solutions to help our sellers sell more.
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